Don’t sell what you do, sell why you do it

Have you ever wondered why some organisations excel at driving innovation and building customer loyalty while other organisations, with access to similar resources (people, technology, finance etc.), seem to...

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Weapons of Influence

A door-to-door salesperson from Eircom Phonewatch called at my door today. He began his pitch by asking me if I would like some free, dummy alarm boxes to improve...

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Latest News

The Facebook Factor

Facebook Logo on background of dollars
I wrote this article which appeared in the December 2011 issue of the Irish Marketing Journal (IMJ)   Finding...

Foursquare vs. Facebook Places

Foursquare in use on iPhone, Blackberry & Android
Facebook Places has finally arrived in Ireland and the debate about the future of it’s rival Foursquare has been...

Weapons of Influence

A door-to-door salesperson from Eircom Phonewatch called at my door today. He began his pitch by asking me if...